Welcome to the Last day of Hate:
Client Approvals

some save the worst for last
Ok in my trade i make animations, Logos, Design things. Which means people pay me to be creative. Yeah pretty awesome when you really think about it. I get paid to just use my imagination and put it to paper/the computer. So let me go thru the process with you so you can understand and hate with me. So someone comes up to me and says i want you to design a logo for my company & i would like you to make a open animation for a TV to play when you enter the building of our logo flying in with some music. lets call it Dogs’R'us. ok so we have this company and we ask for direction
do you have anything you want in the logo?
are there specific colors you are looking for?
client answer: ummmm yeah we want a dog paw in it some where. but thats all we really know we want.
So round one ok we make our logo for them and it has a paw in it and looks great so we give it to them and they look at it and say:
What? why is the paw brown we wanted orange and the font should be blue and fun like a kid wrote it out.
So i know what your thinking they didn’t tell you that. They said they just wanted a paw they didn’t say they wanted a certain kiddy drawn look. Well hate to let you know but this is how it is every time some one always tells you something else after its done and your expected to change it and do it for the same price. When is the last time you went to the mechanics and they changed your oil and after wards you say “oh i forgot to tell you change the front tires too.” Then they do it without charging you. Yeah thats why its so hard to charge people for a product they can’t touch they think of it in a different way. So now we make the changes to the logo as they asked and they love it. YAY! we made a logo for them with only one round of revisions we call that “LUCKY” in the industry. SO now lets move on to the animation they want to play in the lobby of the store on a TV.
So for your animation what do you want?
Client: We just want the logo to fly in set there for min. and fly off the screen. and can you make it loop.
Ok anything else. What is the format you want this in? on a DVD? Do you need to have this HD? or just regular SD?
Client: On DVD is great. i don’t think we need it in HD so let just go with SD. and thats it.
So we have all the info we want to make this wonderful logo fly up and staying for a min. then flying away and repeating. we create our wonderful animation and it fly in holding and flying out and it loops and its on DVD for them and its great we deliver it to them. get ready here is the best part.
Client: Umm looks nice. we found out our tv is HD so we need it HD is it?
No its not cause you said you didn’t need it HD so i didn’t make it HD.
Client: hmmm well make it HD for us now cause we need it in that format. And where are the sound effects i mentioned to you when it flys in. I can’t hear them or i don’t think they are loud enough. and now that i see it can we have it hold for only 30 seconds i minute is just too long for it to be up there i think.
Ok i can do all of that for you but its going to cost you more cause the budget wasn’t to have it in HD and Audio was never mentioned either. I can send you over a new quote on how much that will be.
Client: WHAT!!! it not that hard to make it HD is it! i mentioned i need SOUND IN IT IN MY First email.
well all the emails i have didn’t mention any audio at all. The animation has to be completely recreated in HD cause it has to be built in a large format for the High Definition.
Client: what ever send me the qoute i just can’t belive i am getting charged extra just to make it HD and you to add sound that was mentioned already for you to put in it.
I KID YOU NOT. this is how some clients are its amazing how they think that all i do is a click and BAM done lets give it to them. its not i can’t make something small suddenly huge in HD with a click of a button. this is a very good reason to back everything up in email which i do. But this goes back to the Client is always right. The worst thing in the world is when you have a product you really like. I mean man this is great this could win an award great. Then the client comes back to you and says…..”I like it but I don’t think its what i am going for and i really just want something else. Something with a little less…..i don’t know lets just take out….[all the good elements]..then i think we have something good.”
AHHHHHHH
the worst feeling is coming out with a product you are not proud of but once were. i have a huge graveyard of projects that i loved then the finished product turned to something I will not admit i did. But the client is always right! my buddy harrison worded the best about how we work and how people think they know more than us.
What I’m getting at is you don’t stop your doctor at the point he or she is about to save your life and say, ‘You know, I don’t want to step on any toes, and I know I’m not a doctor, but I’d like to see if you could do this by continuing the knife in its original path and try removing it from the other side.’ You trust that this person understands all the details involved and is therefore qualified to make the decisions necessary to make for a desirable result. Yet, at the same time, both you and your doctor know that you are the one with the money, and he or she is the one working for you.
-Harrison Ambs
So i know i haven’t fully painted the picture for you yet so lets go back to the animation we do all the client has asked for and send it back to her and this is what we get.
Client: looks great.
Ok so we are ready to send the final copy to you where would you like it mailed?
Client: i can come pick it up. before you do that make the logo hold for a min. I realized i just don’t like it there sitting for 30 secs not long enough. then its complete. thanks.
(client hangs up)
man i really wish i was joking with you but this is not how bad it can get this is a mild case. but all of this has happened.
so yeah i hope you can join me in the hate of client approvals. now have had saying the longest rant of my life i do have to say this. not all clients are like this. I have had a lot of great clients that welcome all the input from the professional. Who is completely open to all ideas and also brings great ideas with them with a list of details of everything that is required in the project. I am not throwing all clients into one barrel here cause this doesn’t apply to all i have worked with way more great clients then the ones i am talking about. Ones that understand the process and all the work that goes into that process. On the other end people that don’t really get the process but try to understand all the things needed to let me preform my job as best as i can for them. i just want to make that clear. i am really venting on the rare pain in the butt that thinks they could do a better job there selves but have me do it for them anyway.
ending that note here is a great little thing for you to listen too.
Miss I Don\’t Know How to View a Rough Cut Lady
-MeaD.